direction-1033278Decision-making isn’t easy at the best of times and reliable validation or positive confirmation of the choices we make happens only in hindsight for most people.

For 5 out of every 6 people reading this, the central question we’re asking here will be answered with either a hesitant or resounding “NO!” Anyhow, it will be a “NO”.

Regardless of how self-assured the person answering may be, or how adequately prepared they are (in their own opinion) to make a reasonable informed decision, history tells us that every decision needs to be approached with the same humility and objectivity as every engagement with another person. The decisions with the best outcomes are those rooted in a measured understanding of (and connection with) the object of the decision, not those based on bias or preconceptions.

Pop Quiz

What do these events in history have in common?

  • Decca said “no” to the Beatles in 1962. “Not to mince words, Mr. Epstein, but we don’t like your boys’ sound. Groups are out; four-piece groups with guitars particularly are finished.” EMI signed the Beatles who soon after became the most successful band up till then and remained so for decades!
  • Mars, makers of M&M said “no” to Universal Studios’ E.T. The Extra-Terrestrial, directed by Stephen Spielberg in 1981. Universal Studios then did a deal with Hershey to feature their new product – Reese’s Pieces – in the film. Hershey’s gain was that they effectively got $20 Million worth of advertising for a $1 Million spend. Sales of Reese’s Pieces shot sky-high as a direct result.
  • Western Union Telegraph Company said “no” to Alexander Graham Bell in 1876. And said of the newly invented telephone, “Mr. Bell, after careful consideration of your invention, while it is a very interesting novelty, we have come to the conclusion that it has no commercial possibilities… What use could this company make of an electrical toy?”
  • Ross Perot of EDS thought $60 Million was too much to pay for a stake in Microsoft in 1979, even though he could easily afford it at the time. Fast forward three and half decades, the Return On that Investment would have been in the $Billions!
  • George Bell, CEO of Excite declined to buy the fledgling Google for $1 Million. Not even at a further 25% discount. That was in 1999. 17 years on, Google is worth almost $400 Billion, and nobody seems to know what or where Excite is!

the-boxAnswer

The makers of these spectacularly unwise decisions were all operating firmly inside the proverbial box, at least at the time of and in relation to the particular decisions. Put simply, they simply couldn’t think outside the box. In B.A.N.K.TM methodology, such people are classed as having very high “Blueprint” values.

There are 4 B.A.N.K.TM value categories (B.A.N.K.TM Types) which are based on and predict the buying behaviours of the 4 primary personality types. These B.A.N.K.TM Types are:

  • Blueprint
  • Action
  • Nurturing
  • Knowledge

However, since every human being always has a bit of each B.A.N.K.TM Type in them, there are in practice 24 B.A.N.K.TM Codes, representing the 24 ways these B.A.N.K.TM Types can be combined.

Our Central Question

“As a savvy events promoter or public relations company, can you see and grasp the opportunities and substantial profits that could be yours for the taking by collaborating with us to bring our Sales Velocity Training courses to venues or organisations near you?”

Of the 24 B.A.N.K.TM Codes (i.e. 24 languages of the human mind), the ones that will most easily “get” the thrust of this question and respond positively to it for their own short, medium and long term benefits are those high on Nurturing and Action while being low on Blueprint. These 4 B.A.N.K.TM Codes are:

  • NABK
  • NAKB
  • ANBK
  • ANKB

Broadly, these people or companies are very well connected and empathetic (i.e. N-Types) as well as being ambitious, energetic and enthusiastic (i.e. A-Types). They will also have a low B score and so operate outside the box and are flexible enough to see and understand these opportunities.

The 4 B.A.N.K.TM Codes represent one-sixth or 16% of the total number of B.A.N.K.TM Codes. By implication, 84% of people or companies will likely not readily operate outside the box enough to see the profit opportunities presented in our central question above. But that’s fine, we’re only expecting to gain traction on this with a small number of people and companies.

Do you belong to this special group?

Have you got what it takes?

If you fancy yourself or company up to the job, touch base with us and we’ll arrange a pre-qualification chat by phone, Skype or webinar with you.

0 Comments

Leave a reply

Your email address will not be published.

*

"Getting customers to pay you <br />more attention so that they can <br />pay you even more money!"

Log in with your credentials

or    

Forgot your details?

Create Account